UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 1
January-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIR1801277


Registration ID:
314118

Page Number

1573-1586

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Title

“Dimensions of Shoppers’ Motivation in Malls – An Empirical Study of Ludhiana”

Abstract

Purpose – The purpose of this paper is to understand buyer’s motivational factors at malls in Ludhiana city. Design/methodology/approach – 400 shoppers completed self administered surveys regarding their attitudes toward shopping motivation’ variables in Ludhiana. The paper first uses both exploratory and confirmatory factor analysis to examine the factor structure and psychometric properties of these items. The shoppers purchasing behavior of the shopping mall were identified by 24 items and captured in four dimensions by conducting exploratory factor analyses. Structural Equation Modeling (SEM) using AMOS version 16 was utilized for model testing and to verify the four dimensions of shoppers purchase intentions. Confirmatory factor analyses successfully validated the items used to measure four dimensions of shoppers buying intentions. Findings – This research study identified four dimensions of shopper’s purchase intentions are labeled as: Hedonic seeking buyers; Convenience seeking buyers; Value seeking buyers; and Quality seeking buyers. Practical implications – The shopper’s purchase intention influenced by several factors. This study will help the marketers to understand the shopper’s buying behavior and help them to make their marketing strategies accordingly. Originality/value – The study validates the usefulness of four factors such as Hedonic seeking buyers; Convenience seeking buyers; Value seeking buyers; and Quality seeking buyers and these dimensions are better predictor of shoppers purchase intention towards shopping mall.

Key Words

Shopping mall, Hedonic,Conveinece,Value, Quality and SEM.

Cite This Article

"“Dimensions of Shoppers’ Motivation in Malls – An Empirical Study of Ludhiana”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 1, page no.1573-1586, January-2018, Available :http://www.jetir.org/papers/JETIR1801277.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"“Dimensions of Shoppers’ Motivation in Malls – An Empirical Study of Ludhiana”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 1, page no. pp1573-1586, January-2018, Available at : http://www.jetir.org/papers/JETIR1801277.pdf

Publication Details

Published Paper ID: JETIR1801277
Registration ID: 314118
Published In: Volume 5 | Issue 1 | Year January-2018
DOI (Digital Object Identifier):
Page No: 1573-1586
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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