• Parveen Kumari

Corporate Social Responsibility is the responsibility of any business Organization for all its stakeholders and shareholders. CSR activities should concentrate on organization’s core mission, values, and service or product. A properly implemented CSR concept can bring a variety of benefits such as increased sales and profits, operational cost savings, improved productivity and quality, efficient human resource base, enhanced customer loyalty, better decision making and risk management processes. The purpose of this paper is to study about corporate social responsibility and benefits of following it in changing business environment, finding out different factors or forces which are affecting any business and how CSR can provide help to business to cope up with these changes.

Corporate Social Responsibility, Business, Stakeholders, Risks and benefits, changing Needs

"CSR and Changing Business Needs", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 1, page no.1736-1744, January-2018, Available :http://www.jetir.org/papers/JETIR1801299.pdf

"CSR and Changing Business Needs", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 1, page no. pp1736-1744, January-2018, Available at : http://www.jetir.org/papers/JETIR1801299.pdf