• Rangappa Yaraddi

ABSTRACT The objective of the study was to identify the Factors influencing on consumers to shop online rather than to visit the traditional shops during their buying decisions. The study was conducted based on two factors which influence the consumer to prefer online shopping over traditional method. They are time and promotional offers offered by ecommerce joints in Karnataka state. There are many factors which will influence the consumer to shop online but in this study above mentioned two factors are given more preference to study their influence in paradigm shift of consumer from traditional shops to online stores. A study was conducted during the month of January 2018 among varied level of online shopping consumers in Belgaum city of North Karnataka. A pre designated questionnaires was administered during the study with a total sample size of 76. A five level likert scale was used for the responses collected through pre administered questioners. In the questioner eight different variables which represent the two factors that is’ time factor’ and ‘promotional offers’ are asked to the respondents. The collected data was analyzed using ms-excel and SPSS tool. With a p value < 0.05 considered significant, a one sample T-test was applied for data analysis with a mean value of 2.5. After the analysis of data the findings revealed that there is a significant influence of time factor and promotional offers on consumers to prefer online stores. Among many factors which influence the consumer to buy from online stores over traditional shops these two factors also contribute to the greater extent. This finding implies that online sales promotions can be used intelligently to boost sales of online stores. The study concluded that the relationship between online sales promoion and the time factor will also affect consumer’s attitude and purchase intentions to shift from traditional stores to online stores. In the online medium, promotional offers are the key aspect that should be carefully managed. This will encourage the consumer to shop online more offenely.

Online stores, traditional shops, e-commerce, Sales promotion, Promotional techniques, Online shopping.

"‘Factors influencing on consumers to shop online rather than to visit the traditional shops’- A study on North Karnataka region.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 2, page no.697-700, February-2018, Available :http://www.jetir.org/papers/JETIR1802119.pdf

"‘Factors influencing on consumers to shop online rather than to visit the traditional shops’- A study on North Karnataka region.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp697-700, February-2018, Available at : http://www.jetir.org/papers/JETIR1802119.pdf