• Dr. Anand G. Thadani
• Dr. Mukesh H. Kaushik
• Prof. Kumar Dhanwani

The Internet is quickly turning into an acknowledged correspondence/advancement medium for various types and sizes of organizations. It is particularly huge in reference to the real showcasing elements of promoting and deals. Showcasing systems have changed speedier in the course of recent years than in the whole a century ago because of the advancement of Web. The utilization of web-based social networking, advanced publicizing, versatility and huge information is upsetting conventional promoting techniques and giving numerous advantages to the organizations the individuals who are utilizing Digital Marketing. It’s also has many channels like SEO, SEM, SMO etc.

Online Advertising, Digital Marketing, Traditional Marketing, Social Media

"Analytical Study of Exigency and Benefits of Digital Marketing in Today’s Marketing Epoch", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 2, page no.931-934, February-2018, Available :http://www.jetir.org/papers/JETIR1802162.pdf

"Analytical Study of Exigency and Benefits of Digital Marketing in Today’s Marketing Epoch", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp931-934, February-2018, Available at : http://www.jetir.org/papers/JETIR1802162.pdf