• Sudindra V R
• Dr. J Gajendra Naidu

We reside in a world filled with uncertainties and crisis. Many a crisis could be resolved with the help of people but perhaps when it comes to financial crisis, there are aren’t much helping hands. It is very essential that individuals must think of their future and secure resources for any unforeseen events that demand financial resources to bail them out. The attitude towards prudent financial behaviour is the need of the hour. This requires dissemination of information and acquiring of knowledge. The resultant behaviour is critical to the outcome. Research was undertaken to investigate the prevailing scenario with regard to these issues, especially among working women. 378 information technology services employees working in Bengaluru were queried about their perception and the analysis revealed some insightful information.

Knowledge, Behaviour, Attitude, Finance, Women.

"Knowledge, Behaviour and Attitude: Financial Decisions and Working Women", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 2, page no.1266-1271, March-2018, Available :http://www.jetir.org/papers/JETIR1802230.pdf

"Knowledge, Behaviour and Attitude: Financial Decisions and Working Women", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp1266-1271, March-2018, Available at : http://www.jetir.org/papers/JETIR1802230.pdf