• Dr Gulshan Kumar Dhiman

An investment in any form of security possesses some risks, with no type being completely free from danger. In fact all investments have some risks. Investment in shares of companies has its own risks or uncertainty of appreciation or depreciation of share prices, loss of liquidity etc. It is evident that in the management of a portfolio, the problem of risk management is vital. In general, financial debt markets have involved various types of risks and fluctuations. To minimize the investment risks, given the individual preference of portfolio holders, the portfolio is to be constructed in such a manner that it is exposed to be minimum risks which the owner can carry, subject to which the returns are to be maximized, the company related risks can be eliminated through proper diversification of investme In the present study an attempt has been made to analyse about the awareness among the households of Shivalik Hills regarding investment in stock market and risk reduction techniques.

portfolio management, standard deviation. Chi square. Liquidity,Risk and return

"COGNIZANCE OF INVESTMENT AND RISK REDUCTION TECHNIQUES AMONG HOUSEHOLDS OF SHIVALIK HILLS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 2, page no.129-138, February-2018, Available :http://www.jetir.org/papers/JETIR1802324.pdf

"COGNIZANCE OF INVESTMENT AND RISK REDUCTION TECHNIQUES AMONG HOUSEHOLDS OF SHIVALIK HILLS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp129-138, February-2018, Available at : http://www.jetir.org/papers/JETIR1802324.pdf