• Dr.R.Bindu

Inflation, the persistent increase in the general price level of goods and services over time, has a significant impact on various aspects of an economy. One area profoundly affected by inflation is investment strategies. As investors seek to preserve and grow their wealth, understanding the implications of inflation on their investment decisions becomes crucial. In this article, we will explore the impact of inflation on investment strategies, discussing the challenges it poses and the potential opportunities it presents.Before delving into its effects on investments, it is essential to understand the nature of inflation. Inflation erodes the purchasing power of money, meaning that over time, the same amount of money can buy fewer goods and services. Inflation can be caused by factors such as increased demand, rising production costs, or expansionary monetary policies. Central banks often aim to maintain a target inflation rate to promote economic stability.

Inflation on investors choice of investments- Investment Strategies- implications of inflation on their investment decisions

"Impact of Inflation on Investors Choice of Investments: Need for Investment Strategies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 2, page no.302-313, February-2018, Available :http://www.jetir.org/papers/JETIR1802346.pdf

"Impact of Inflation on Investors Choice of Investments: Need for Investment Strategies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp302-313, February-2018, Available at : http://www.jetir.org/papers/JETIR1802346.pdf