• Dr.Ramesh L Rathod

Abstract What is that you do when you need to gift your parents or friends on their birthday or for any festival? The majority of people today hop to the internet, browse through a few websites that sell gift items like books, clothes, perfumes etc. and order one of them to be dispatched to the person’s address. It takes just a few minutes at the maximum and a click! Very few people today bother or even have the time to drive down in the heavy traffic to some boutique and go through all the items there, hop on to a next one and so on and finally select a gift and then go to the courier shop to parcel them off. The growth of e-commerce industry has made lives easier for countless people. It’s not just gifts but even everyday items like grocery and notebooks and pens that can be bought online. Books, clothes, shoes, jewellery and accessories, travel tickets and hotel bookings are some of the commonly purchased items online. E-commerce is trading of products and service through the medium of internet. In this paper we present factors that are fuelling growth in ecommerce sector in India. The methodology of my study is from secondary sources such as articles, journals, reports, papers ,blogs and conference proceeding. E-commerce one of the highest growing business, with India having great market potential for investments. There has been huge surge in investment since last year and more is expected in coming years. The rapid growth in use of mobile and internet users has facilitated ecommerce business in both urban and rural cities. The topics covered include the terms study of commerce, key drivers of growth, market growth potential, investment, retail market, logistics infrastructure, internet regulations, key challenges and future of ecommerce.

Keywords: Ecommerce, Retail, Sales, Investment, Logistics, Internet Regulation

"E-Commerce- the changing face of Retail Sector in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 2, page no.358-365, February-2018, Available :http://www.jetir.org/papers/JETIR1802352.pdf

"E-Commerce- the changing face of Retail Sector in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp358-365, February-2018, Available at : http://www.jetir.org/papers/JETIR1802352.pdf