• Dimple Turka
• Dr. Gajraj Singh Ahirwar

Telecommunication sector plays a vital role in our life, today. It act as a life line to connect to our friends, relatives or knowns who live far away from us through phone call, internet etc. With the growing needs of customers the industry also witnessed a growth in it. Firstly, the mobile phones with 1G technology are introduced by Japan. Later on, due to new innovations and drawbacks of old ones, more new features are introduced and technologies like 2G, 3G, and 4G etc. are launched. The study covers the analysis of the two main service providers of the country i.e. BSNL and Airtel. BSNL is a public company and Airtel is a private company. The marketing strategies of both the companies are studied by taking different grounds. The 7 P’s of service marketing of both the companies are studied and comparison is made to find out the difference. Views of different dealers and customers are collected through questionnaire. BSNL being an old company and a public sector undertaking enjoys good status in the market and Airtel has a good customer base due to its different and attractive services that compel customers to use the services of the company. The effect of introduction of Reliance Jio on both the companies is also taken into account to make study more reliable and interesting.

Telecommunication, Marketing, Technology, Telegraph

"COMPARATIVE ANALYSIS OF MARKETING STRATEGIES OF BSNL AND AIRTEL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 3, page no.253-256, March-2018, Available :http://www.jetir.org/papers/JETIR1803048.pdf

"COMPARATIVE ANALYSIS OF MARKETING STRATEGIES OF BSNL AND AIRTEL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 3, page no. pp253-256, March-2018, Available at : http://www.jetir.org/papers/JETIR1803048.pdf