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March-2018
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
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UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1803093
Registration ID:
180689
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Title
AN STUDY ON INFLUENCE OF SPORTS CELEBRITY ADVERTISEMENT OVER THE PERCEPTION AND BUYING DECISION OF THE CONSUMER – A REVIEW
Abstract
Advertisements have always played as an important part of promotional mix. As the advertisement has evolved over the years, so have the consumers. The consumer now-a-days takes a well informed decision during purchase. This is possible partly because of the advertisement that is filled with information about the product. However, what will make the customer choose and buy the product of a particular company in this widely competitive market. How is that the company manage to stand out of the crowd? This paper is about one such tactics the companies are using now, that is sports celebrity endorsement. This paper tries to understand some previously conducted studies and understand the scope for further study.
Key Words
Advertisement, Sports Celebrity, Athlete, Performance , Branded Products, youth
Cite This Article
"AN STUDY ON INFLUENCE OF SPORTS CELEBRITY ADVERTISEMENT OVER THE PERCEPTION AND BUYING DECISION OF THE CONSUMER – A REVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 3, page no.504-507, March-2018, Available :http://www.jetir.org/papers/JETIR1803093.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"AN STUDY ON INFLUENCE OF SPORTS CELEBRITY ADVERTISEMENT OVER THE PERCEPTION AND BUYING DECISION OF THE CONSUMER – A REVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 3, page no. pp504-507, March-2018, Available at : http://www.jetir.org/papers/JETIR1803093.pdf
Publication Details
Published Paper ID: JETIR1803093
Registration ID: 180689
Published In: Volume 5 | Issue 3 | Year March-2018
Page No: 504-507
Country: Hubli, Karnataka, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1803093
Published Paper PDF: https://www.jetir.org/papers/JETIR1803093
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