• DR TANAJI DINKAR DABADE

The aim of this research is to study how internal communication inefficiency can, if at all, lead to organizational crisis. An answer to this question was found by studying theory and previous empirical research on internal communication and organizational crisis. For the purpose of this paper, a case study of one particular organizational crisis was carried out by applying a combined research methodology – in-depth interviews and a survey. As a result of a detailed analysis of theory and a study of a real life case, a new concept – „internal communication crisis” – was identified in the master’s thesis. Also it was established that an internal communication crisis is a result of asymmetrical formal internal communication, a lack of leadership, weak organizational culture and a lack of values, as well as active grapevine communication. This research study found that an internal communication crisis is directly related to an organizational crisis because there is a big possibility that in the alternative decision-making process, established as a result of an internal communication crisis, employees try to solve organizational problems by involving external stakeholders. Such attempts to involve external stakeholders lead to a very high risk of negative publicity and damages to reputation, which gives the national policy decision-makers an opportunity to expose an organization to threats of liquidation or resource reduction.

considered in this research include formal internal communication, leadership, organizational culture, informal internal communication, organizational crisis, internal communication crisis.

"Internal Communication Crunch And Its Impact On Organization’s Performance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 3, page no.284-296, March-2018, Available :http://www.jetir.org/papers/JETIR1803321.pdf

"Internal Communication Crunch And Its Impact On Organization’s Performance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 3, page no. pp284-296, March-2018, Available at : http://www.jetir.org/papers/JETIR1803321.pdf