UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 11 | Issue 3 | March 2024

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 5 Issue 3
March-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIR1803351


Registration ID:
310398

Page Number

508-514

Share This Article


Jetir RMS

Title

RESEARCH ONLINE PURCHASE OFFLINE (ROPO) BEHAVIOUR OF CONSUMERS – SOUTH INDIA PERSPECTIVE

Abstract

In the past, individual had to rely on traditional media that were non-interactive to learn about products and services. Companies could communicate and market their goods and services to consumer through media vehicles such as television, newspapers, and magazines. Moreover consumers could not communicate with the vendors through the same means nor did they have control over what they heard or read. Now a new and interactive medium has been developed with eliminated some of the disadvantages of traditional forms of media. This revolutionary non-traditional form of media is known as World Wide Web. ROPO behavior is one of the recent topic in consumer behaviour, that is to be studied to develop a strong strategies in buyer behaviour field of study. This study made an attempt to identify the important strategies to measure the ROPO behaviour.

Key Words

ROPO Behaviour, Perceived Risk, Perceived Ease of Use.

Cite This Article

"RESEARCH ONLINE PURCHASE OFFLINE (ROPO) BEHAVIOUR OF CONSUMERS – SOUTH INDIA PERSPECTIVE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 3, page no.508-514, March-2018, Available :http://www.jetir.org/papers/JETIR1803351.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"RESEARCH ONLINE PURCHASE OFFLINE (ROPO) BEHAVIOUR OF CONSUMERS – SOUTH INDIA PERSPECTIVE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 3, page no. pp508-514, March-2018, Available at : http://www.jetir.org/papers/JETIR1803351.pdf

Publication Details

Published Paper ID: JETIR1803351
Registration ID: 310398
Published In: Volume 5 | Issue 3 | Year March-2018
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.27357
Page No: 508-514
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

000735

Print This Page

Current Call For Paper

Jetir RMS