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March-2018
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
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UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1803357
Registration ID:
311262
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Title
FACTORSINFLUENCINGIMPULSEBUYINGBEHAVIOURON RETAIL PRODUCTS WITH REFERENCE TO TRICHY CITY
Authors
Abstract
An impulse buy or impulse shopping for is an unplanned selection to shop for a product or service, made simply earlier than a buy. One who has a tendency to make such buy is known as an impulse customer or impulse buyer. The feelings and emotions play a decisive function in shopping, precipitated via way of means of seeing the product or upon publicity to a properly crafted promotional communication. Store surroundings like product arrangement, lighting, heritage track additionally have an effect on patron impulse shopping for conduct
Key Words
Impulse buying, Retail product,
Cite This Article
"FACTORSINFLUENCINGIMPULSEBUYINGBEHAVIOURON RETAIL PRODUCTS WITH REFERENCE TO TRICHY CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 3, page no.547-559, March-2018, Available :http://www.jetir.org/papers/JETIR1803357.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"FACTORSINFLUENCINGIMPULSEBUYINGBEHAVIOURON RETAIL PRODUCTS WITH REFERENCE TO TRICHY CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 3, page no. pp547-559, March-2018, Available at : http://www.jetir.org/papers/JETIR1803357.pdf
Publication Details
Published Paper ID: JETIR1803357
Registration ID: 311262
Published In: Volume 5 | Issue 3 | Year March-2018
Page No: 547-559
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1803357
Published Paper PDF: https://www.jetir.org/papers/JETIR1803357
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