• Sunil Vyankatesh Samag

It has been shown that radio broadcasting can be the most effective means of communication when used correctly. To be effective, radio needs to be integrated into a larger plan for rural development, paired with group receiving and debate, supported by a two-way communication channel via written word, as well as integrated into an overall strategy for the contemporary age. There are numerous vernacular languages in underdeveloped nations that are typically unwritten, and radio may be used to reach rural areas and communicate with people in these languages. Almost all countries have the potential to produce radio programmes that reflect their political, cultural, and moral ideals. Fifty-five thousand villages make up more than 80% of India's population. Many of the settlements are secluded both physically and psychologically. Much of India has not yet been well connected by roadways. In the United States, more than 75% of adults are illiterate. Today, All India Radio transmits rural programming in all dialects and roughly 50 dialects for over 30 hours a day.

"RURAL BROADCASTING BY ALL INDIA RADIO IS A SOCIAL CHANGE AGENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 3, page no.674-678, March-2018, Available :http://www.jetir.org/papers/JETIR1803373.pdf

"RURAL BROADCASTING BY ALL INDIA RADIO IS A SOCIAL CHANGE AGENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 3, page no. pp674-678, March-2018, Available at : http://www.jetir.org/papers/JETIR1803373.pdf