• Dr.K.Mekala

Perception means how one views or perceives matters under the influence of one’s past experience and personal opinion. By understanding the perception of his consumer’s the product can know how the consumers view his product or service. The study of consumer behavior (CB) is the market because it enables them to understand and predict buying behavior of consumer in the market place. Consumer behavior is a composition of four aspects via, consumer preference search purchase decision and post purchase behavior or satisfaction. A sample is a representative part of the population. The Probability methods of Systematic Random sampling method was followed for study to choose the sample respondents. the researcher has decided to select a sample size of 400 household respondents have been selected from the Ooty region as Urban, Semi Urban and Rural. Present study concluded that, the consumer buying behavior and preference have a great impact on the home appliance products. The home appliances like Television, Air Conditioner, Refrigerator, Washing Machine and Mixer Grinder, were once considered as life purchase but now people become more open to the idea of exchanging their old appliances for new ones. There is a significance association between consumer occupation and buying behavior towards home appliance products.

Consumers, Buying Behaviour, Home Appliances, Ooty.

"STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS SELECTED HOME APPLIANCES PRODUCTS IN OOTY REGION OF NILGIRIS DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 3, page no.743-750, March-2018, Available :http://www.jetir.org/papers/JETIR1803381.pdf

"STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS SELECTED HOME APPLIANCES PRODUCTS IN OOTY REGION OF NILGIRIS DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 3, page no. pp743-750, March-2018, Available at : http://www.jetir.org/papers/JETIR1803381.pdf