• Dr. Nilesh Bhutada
• Dr. Shivanand Sanmath

The high turnover of employees is a significant difficulty that is encountered by businesses all around the world. The research has concentrated on the information technology industry. Any company worth its salt will tell you that its employees are its most valuable asset, and it simply cannot afford to lose its most valuable performers. Implementing successful retention tactics is a priority for many companies as they work to keep talented employees on staff. A high employee turnover rate would, as a result, have an effect on the organization's productivity as well as its capacity to remain in business. The purpose of this research is to investigate the influence that retention strategies have on employee turnover in the information technology industry in India. It was decided to conduct the research in the National Capital Region (NCR) in Delhi. As part of this research, other factors such Welfare Benefits, Personal Satisfaction, and Organizational Culture, all of which are considered to be connected with Employee Turnover, was also explored. In this research, the proxy variable that best reflects employee turnover is participants' intentions for how long they plan to remain with the company. Previous study that was carried out by a variety of academics shown that the real turnover rate is determined by an employee's desire to either remain or quit the company.

Employee reward programmes, compensation, work life balance, financial rewards, welfare programmes, job commitment.

"ANALYSIS OF EMPLOYEE RETENTION STRATEGIES AND FACTORS: A CASE STUDY OF IT SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 3, page no.841-850, March-2018, Available :http://www.jetir.org/papers/JETIR1803394.pdf

"ANALYSIS OF EMPLOYEE RETENTION STRATEGIES AND FACTORS: A CASE STUDY OF IT SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 3, page no. pp841-850, March-2018, Available at : http://www.jetir.org/papers/JETIR1803394.pdf