• Dr. Milind H. Parekh

This research paper explores consumer buying behavior towards packaged foods in Surat City, focusing on demographic influences, purchasing patterns, and product preferences. The study, based on responses from 145 individuals, reveals that most respondents are between 18-25 years old, with a significant portion earning less than ₹10,000 monthly. The survey indicates that packaged foods are primarily purchased occasionally and during long working hours, with snacks being the most popular category and pastes the least. Notably, awareness and consumption rates of specific brands like Balaji foods are high, while others like Gits Gulab Jamun and Swad Masalas are significantly lower. Statistical analyses show distinct consumer preferences based on age, occupation, income, and gender. These findings highlight evolving consumer habits and suggest areas for market development and brand awareness in Surat's packaged food sector.

Consumer Buying Behavior, Packaged Foods, Demographic influences, Purchasing patterns, Product Preferences, Brand Awareness

"A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS PACKAGED FOODS IN SURAT CITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 3, page no.390-395, March-2018, Available :http://www.jetir.org/papers/JETIR1803478.pdf

"A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS PACKAGED FOODS IN SURAT CITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 3, page no. pp390-395, March-2018, Available at : http://www.jetir.org/papers/JETIR1803478.pdf