• Mohamed Azeem Ali M
• Dr. A Thiruchelvi

The process of recruitment in Human resource management has evolved greatly over the past few decades. With the invention of internet, recruitment process took a new face called "E-Recruitment”. E-recruitment came with lot of advantages like generating large applicant pool, mass mailing, etc. Currently, majority of the profiles are sourced through job portals. In recent times, these job portals have developed complexity in recruitment by generating large but less reliable applicant pool, high subscription fee for the employers, delayed response, etc. In order to overcome these drawback, a new recruitment system is developed by integrating social media with recruitment process. Social Media Recruitment System (SMRS),proposed model, is an integrated platform that connects the job seekers with the recruiters over social media. The system allows the recruiters to make job postings for targeted job seekers on social media platforms. With wide reach and authenticity of social media, recruitment is made more effective in terms of number of positions closed and time taken for closing an open position.

e-recruitment; social media;social media recruitment.

"A STUDY ON THE ROLE OF SOCIAL MEDIA ON RECRUITMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.344-348, May-2018, Available :http://www.jetir.org/papers/JETIR1805247.pdf

"A STUDY ON THE ROLE OF SOCIAL MEDIA ON RECRUITMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp344-348, May-2018, Available at : http://www.jetir.org/papers/JETIR1805247.pdf