• RAVI TANDON
• Prof. L.K.Singh

Rural development occupies a significant place in the overall economic development of a country. Gandhi ji said ―India lives in Villages. He stressed a rural character of economy and the need for re-generation of rural life. Rural sector is the most important source of national income in India. It affects directly or indirectly almost all the economic activities in the country. Despite significant role of the rural sector in the country's economy rural sector remains to be neglected. The rural people have been suffering socially and economically, and little effort has been made for their raise their standard. Availability of banking and credit facilities may not be a sufficient condition for the development of people but certainly an essential condition without which development cannot take place. In last few decades a number of bank branches have increased in India. A substantial increase has been attained by the banking of unbanked population in rural areas. In India the prime objective is rural development with aim to expand the branch placement in unbanked locations. The next objective is to skew lending towards priority sectors. Policies were framed, by policy makers viz.Indian Government and Reserve bank of India, to change the composition of credit to serve those section of society which were not covered in the past by formal financing. Though the outreach of banks in the state has been restricted for some reasons but focus and efforts of government initiatives has shown a remarkable progress in the state by bringing banking facilities to the door step of neglected rural households and the contribution made by the banks to its success. However, much still needs to be done to improve the lot of rural people.

Financial services, C:D ratio, Financial products, Financial awareness, Financial literacy, Financial inclusion, Networking, Policy makers.

"PROBLEMS AND PROSPECTS OF BANKING SERVICES IN RURAL UTTARAKHAND", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.418-424, May-2018, Available :http://www.jetir.org/papers/JETIR1805264.pdf

"PROBLEMS AND PROSPECTS OF BANKING SERVICES IN RURAL UTTARAKHAND", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp418-424, May-2018, Available at : http://www.jetir.org/papers/JETIR1805264.pdf