• Dr. Snehita Srivastava

This paper gives an overview of the influence of music in retail outlets in relation to consumer behaviour. The study is about finding out the impact of music on retail shoppers. The study was conducted at Hyderabad. For the purpose of the study exploratory research design is used. Convenience sampling method is adopted for the study. Survey method is used for collecting the data. The data is collected through intercepts at retail outlets. A well structured questionnaire is designed for the study and due care is taken to avoid any kind of ambiguity. The sample for the study is 100 respondents. This paper shows that there is influence of music on consumer behaviour.

Atmospherics, consumer behaviour, retailing, retail store, music in retail outlets, music on consumer behaviour

"A Study On Impact Of Atmospherics - Music On Consumer Behaviour In Retail Outlets", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.158-164, MAY-2018, Available :http://www.jetir.org/papers/JETIR1805779.pdf

"A Study On Impact Of Atmospherics - Music On Consumer Behaviour In Retail Outlets", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp158-164, MAY-2018, Available at : http://www.jetir.org/papers/JETIR1805779.pdf