• Amrutha.R
• Dr. S. Tameem Sharief

Saving the environment has become the order of the day. With escalade environmental issues that has topped the agenda, the market for organic products have arisen steadily. The objective of the research paper is to analysis the perceptions of the respondents among the Chennai city on variables such as Eco labels, Pricing on Organic Consumer packaged goods and Environmental Concerns that bothers the consumers which eventually helps in making purchasing decisions. About 100 Respondents were chosen for the study and Random Sampling method was adopted. Statistical tools such as one way Annova, t test, and frequency distribution table were used. The findings of the study reveal that awareness about internationally approved Eco Labels is significantly less. Respondents are highly concerned about the aquatic life when it comes to environmental concerns and choosing to buy premium priced eco friendly products when they function better than the conventional ones have topped the agenda. Visualizing a product in a pleasant way helps in creating positive consumer perceptions among the respondents. Therefore it can be concluded that if the respondents are better educated about the Eco labels and if the organic CPG’s are produced in a way that performs better than conventional ones the market for eco friendly CPG’s would flourish.

Environmental Concerns, Eco Labels, Fast Moving Consumer Goods, Green Marketing, Pricing.

"Perception on Green Consumer Packaged Goods (CPG's) with Special Reference to Chennai City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.332-340, June-2018, Available :http://www.jetir.org/papers/JETIR1805800.pdf

"Perception on Green Consumer Packaged Goods (CPG's) with Special Reference to Chennai City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp332-340, June-2018, Available at : http://www.jetir.org/papers/JETIR1805800.pdf