• Pooja Bansal
• Pooja kadian
• Mohit garg

The mobile phones which were earlier meant for mainly calling purposes are now not just a communicational device but offers bundle of other utilities as well i.e. it helps in connecting with people through social apps, to gain knowledge through internet, to play games, etc. Also, in recent years with the continuous diffusion of mobile phones and increase usage because of falling data rates which are offered by players like jio, many corporate entities want to sell their products through smartphones or tablets and from here the concept of m-commerce came into existence. Almost all the FMCG, consumer goods companies & Electronic devices companies (for example- Xiaomi, Samsung) have started selling most of their products through m-commerce. M- commerce being a new phenomenon is evolving continuously for example- invention of 360 degrees, MIRs, delivery of products through drones etc and thus this research paper mainly focuses on such emerging trends of m-commerce. So, this research paper begins with the introduction of m-commerce. Then its current scenario in India and the issues related to it are also analysed. Finally, the upcoming trends in m-commerce are stated through which businesses can satisfy the needs of new generation customers.

Consumers, m-commerce, smartphones, security, technology.

"Emerging Trends Of M-Commerce In India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.564-568, MAY-2018, Available :http://www.jetir.org/papers/JETIR1805835.pdf

"Emerging Trends Of M-Commerce In India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp564-568, MAY-2018, Available at : http://www.jetir.org/papers/JETIR1805835.pdf