• Dr.G.Yoganandan
• A.Raj Naveen Chander

Green entrepreneurs have high risks in their carrier to implement their business and make them known to the society. There are many risks in the green entrepreneurship like environmental issues, societal issues etc. Green entrepreneurs should have the ability to overcome all the difficulties that comes from the society, as they have to take the decision which does not affect the environment. Green entrepreneurship gives more ideas to save the nature from the destruction. Green entrepreneurship is the business which does not affect the environment in the society. Many customers will come forward to support the green business as it does not affect the environment with this the green entrepreneurs can gain new customers to their organization. Green entrepreneurship is different from entrepreneurship. The customers need the awareness about the green products and services before they prefer to buy. Green entrepreneurs have to make the business sustain in the market for which they have to put much effort to make the business bloom in the market.

Challenges, green entrepreneurship, green business, environmental factors, opportunities.

"CHALLENGES OF GREEN ENTREPRENEURSHIP IN INDIA – AN OVERVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.574-577, MAY-2018, Available :http://www.jetir.org/papers/JETIR1805837.pdf

"CHALLENGES OF GREEN ENTREPRENEURSHIP IN INDIA – AN OVERVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp574-577, MAY-2018, Available at : http://www.jetir.org/papers/JETIR1805837.pdf