UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 5
May-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1805909


Registration ID:
233332

Page Number

1018-1021

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Title

The Role of Electronic Customer Relationship Management (E-CRM) in Banking sector

Abstract

Digital upgradation has become mandatory for the Indian banking sector as it has developed a lot in the 20th century, and is developing gradually in the 21st century. Consequently, in the customer-oriented marketing of the banking sector, the customer relationship management (CRM) is playing a vital role. My study aims at understanding the benefits and the necessity of the CRM in the banking sector, both for the banks and their customers. This paper highlights how ECRM helps the banking sector to retain its old customers and acquire new customers by managing the complete data of the client in a very efficient manner.

Key Words

The Role of Electronic Customer Relationship Management (E-CRM) in Banking sector

Cite This Article

"The Role of Electronic Customer Relationship Management (E-CRM) in Banking sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.1018-1021, May-2018, Available :http://www.jetir.org/papers/JETIR1805909.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"The Role of Electronic Customer Relationship Management (E-CRM) in Banking sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp1018-1021, May-2018, Available at : http://www.jetir.org/papers/JETIR1805909.pdf

Publication Details

Published Paper ID: JETIR1805909
Registration ID: 233332
Published In: Volume 5 | Issue 5 | Year May-2018
DOI (Digital Object Identifier):
Page No: 1018-1021
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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