• Dr.Mamta Kumari
• Pallav Chandra Sinha
• Sannu Priya

With the increasing consumer awareness regarding authenticity and transparency of products purchased at an age, blockchain technology offers a game-changing solution for improving integrity within supply chains. The present paper is a review on the application of blockchain technology in supply chain management, zeroing in on its role in building consumer trust by improving product authenticity. We explain in detail how, through blockchain's decentralized ledger system, it becomes possible to grant end-to-end visibility, traceability, and immutability in supply chains. We look through different case studies and real-world implementations, pointing out the possible benefits and limitations which would result from the integration of blockchain technology in the process of a supply chain. Apart from that, the paper explains challenges related to scalability, interoperability, and regulatory considerations. We also debate some of the more far-reaching implications of blockchain on consumer behavior and trust, with an emphasis on how transparency and accountability can be radically improved through blockchain solutions. The review concludes by recommending future research directions and real-world strategies for companies aiming to use blockchain to drive improvements in supply chain transparency and consumer trust.

AI-powered chatbots, customer service, natural language processing, machine learning, deep learning, customer experience, operational costs, case studies, data privacy, ethical considerations.

"Blockchain for Supply Chain Transparency: Building Consumer Trust in Product Authenticity", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.76-84, may-2018, Available :http://www.jetir.org/papers/JETIR1805A14.pdf

"Blockchain for Supply Chain Transparency: Building Consumer Trust in Product Authenticity", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp76-84, may-2018, Available at : http://www.jetir.org/papers/JETIR1805A14.pdf