• A.Prakash.,M.Com.,M.Phil.,
• Dr.G.Ravi.,M.Com.,M.Phil.,M.B.A.,M.Phil.,M.Sc(Psy).,FCMA.,Ph.D.

The aim of this research is to analyse the determination of loyalty factors in the hotel industry. Brand Loyalty is the only tool for any company to survive in a severe competitive. Brand helps in creating relationships between consumer and producer. The main objective of the study and determines the loyalty of the customers toward service provider. The research hypothesis, There is no relationship between customer’s satisfaction and loyalty. The sampling technique utilized in this research is purposive sampling. There are 521 respondents taken as the sample of this research. The findings of this imply technology involved, this hospitality industry motivated the customer to regularly visit the star hotels. Appropriate customer relationship and confidence building stagiest of star hotel customers magnetically attracts the customers toward hotels and that make them visit the hotels regularly. It is also found that historical cost hinter the regulated visit of the customer to the star hotels.

Customer loyalty, Objective, Hypothesis, Sample Size, Star hotel industry.

"DETERMINATION OF LOYALTY FACTORS IN HOTELS INDUSTRY –A STUDY REFERENCE TO CHENNAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.340-344, June-2018, Available :http://www.jetir.org/papers/JETIR1806046.pdf

"DETERMINATION OF LOYALTY FACTORS IN HOTELS INDUSTRY –A STUDY REFERENCE TO CHENNAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp340-344, June-2018, Available at : http://www.jetir.org/papers/JETIR1806046.pdf