UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 6
June-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIR1806122


Registration ID:
183095

Page Number

8-12

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Title

Impact of customization on customer retention

Abstract

Objective: The study aims to study the impact of customization on customer retention. Research Methodology: The primary data was collected from guests visiting five star and five star deluxe hotel in NCR through a structured questionnaire and regression analysis was applied to examine the relationship. Findings: The study found that there exist a positive relationship between customization and customer retention. Proposed Utility: The study will help the hotels to understand the importance of the concept of customization or personalization in Hospitality Industry and its positive impact on customer retention.

Key Words

Customization, Customer Retention, Hospitality Industry

Cite This Article

"Impact of customization on customer retention", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.8-12, June-2018, Available :http://www.jetir.org/papers/JETIR1806122.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Impact of customization on customer retention", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp8-12, June-2018, Available at : http://www.jetir.org/papers/JETIR1806122.pdf

Publication Details

Published Paper ID: JETIR1806122
Registration ID: 183095
Published In: Volume 5 | Issue 6 | Year June-2018
DOI (Digital Object Identifier):
Page No: 8-12
Country: Rohtak, haryana, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1806122
Published Paper PDF: https://www.jetir.org/papers/JETIR1806122

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