• Dr. H S Srikanth
• Ms. Bojamma M N

Abstract: Online shopping is considered to be the best and the popular way to make purchases, but it’s not that each and every individual is comfortable. Shopping is considered to be one of the best way of recreation and relaxation of all age groups, come from all backgrounds both men and women. Consumers shop when and where they want, where they are comfortable with the products and the choice of shopping. The study finds that female are more into online shopping male. The people from the age group 35 and above are less likely to do online shopping because they are less aware of the technology. In this paper an attempt is made to study the factors influencing the customers about online shopping and identify the challenges, issues and problems faced by the customers. The suggestions or recommendations also given to overcome the problems faced by online shopping consumers.

Marketing Strategy, Perception, Satisfaction, Quality, Online shopping and Flipkart.

"Quality of Marketing Strategies in Online Shopping - A Case Study on Flipkart in Mysuru City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.24-35, June-2018, Available :http://www.jetir.org/papers/JETIR1806246.pdf

"Quality of Marketing Strategies in Online Shopping - A Case Study on Flipkart in Mysuru City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp24-35, June-2018, Available at : http://www.jetir.org/papers/JETIR1806246.pdf