• Vikas Dangi

Himachal Pradesh is a beautiful small hilly state of India surrounded with natural beauty of mountains and it receives almost three times more tourists than its population, but the number of foreign tourists is still negligible as compared to the Indian tourists. There are so many potential to develop tourism industry if some more effective steps are taken by the government. However, the government of Himachal Pradesh initiated its first tourism policy in 1991 and after that some positive steps were taken to make the growth of tourism business in the changing global scenario of tourism business. Nevertheless, we cannot ignore the fact that still we need to go further for the development of tourism business in the state of Himachal Pradesh.It is said that the government needs to frame out a new marketing strategy and improving better connectivity with airports services to boost the tourism business in the state. Here it is also noteworthy that rural tourism, wildlife tourism, eco tourism, pilgrimage tourism, health tourism and adventure tourism maybe key sectors of tourism business in the state, therefore, the government should frame out and implement a new tourism policy in the changing global environment.

Tourism Sector, Tourism Policy, Tourism Strategy, Marketing Strategy, PPP Model.

"The Emerging Role of Himachal Pradesh Government in the Promotion of Tourism", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.718-723, June-2018, Available :http://www.jetir.org/papers/JETIR1806349.pdf

"The Emerging Role of Himachal Pradesh Government in the Promotion of Tourism", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp718-723, June-2018, Available at : http://www.jetir.org/papers/JETIR1806349.pdf