• B.S.GUNAREKHA
• Dr. Binoy T.A

This study is an effort to analyze whether there is a relationship between marketing mix elements and satisfaction of tourist. The study area was Hampi. The sample data to investigate this study was collected from eighty one tourists using self structured questionnaire. The type of study was causal study. Marketing mix elements chosen for the study are product, price, promotion and place. The sample data were analyzed using correlation analysis to describe whether there is relationship between marketing mix elements and satisfaction of tourist. The statistical tool used to evaluate the study was SPSS 22. The study reveals that there exists positive correlation between marketing mix elements and satisfaction of tourist.

Tourism, Marketing mix elements, Satisfaction of tourist

"MARKETING MIX ELEMENTS AND SATISFACTION OF TOURISTS – A STUDY ON HAMPI, KARNATAKA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.766-770, June-2018, Available :http://www.jetir.org/papers/JETIR1806355.pdf

"MARKETING MIX ELEMENTS AND SATISFACTION OF TOURISTS – A STUDY ON HAMPI, KARNATAKA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp766-770, June-2018, Available at : http://www.jetir.org/papers/JETIR1806355.pdf