• Aastha Tripathi
• Dr. Rajlaxmi Srivastava

Organizations face the challenge of replacing experienced and talented workers over the coming decades as the Baby Boomer generation retires. The challenge comes at the same time as seismic shifts from employment to unemployment. As talent management is becoming an area of high concern, there is a need for providing more concern on their talent acquisition strategy, Employer branding is one among them. With the help of sound employer branding, organization can maintain the talents for the longer period of time. Nowadays, the organizations are also adopting innovative recruitment practices to find the correct skill sets and competencies for their organization and also meet the demands for talent with a specific skill set in a given timeline. In this paper we address this question by reviewing problems with the definition of talent management, talent acquisition and employer branding. We then figured out some researches that support a systems-oriented definition of talent management and employer branding that concentrated on how to develop stable, long term talent management strategies to attract, hire, develop and retain talent. This is a qualitative study which is based on the literature reviews and could be further enriched by empirically measuring the role of employer branding on talent acquisition. The purpose of this paper is to discuss some of these practices and also to investigate talent acquisition and its relationship with the employer branding.

Talent Acquisition; Employer Branding; Talent Management; Organization

"Role of Employer Branding on Talent Acquisition - A Literature Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.274-277, June-2018, Available :http://www.jetir.org/papers/JETIR1806426.pdf

"Role of Employer Branding on Talent Acquisition - A Literature Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp274-277, June-2018, Available at : http://www.jetir.org/papers/JETIR1806426.pdf