• K.Saravanan

The aim of this research paper is to reveal the fact that OCB (organizational citizenship behavior) is a very valuable construct to be studied. The construct of OCB should be in varied contexts in the sector of business. The awareness regarding OCB proves to be beneficial for the line managers, employees, managers of HR and the organization too. When the employees are ready to take up extra efforts apart from the regular contractual work, they tend to exhibit creativity in job. The current study has been done to explore the effect of OCB on the creativity of the employees in the organization. the study is done among the employees of IT sector in Chennai. The sample size of the study is 100 and the respondents are selected through simple random sampling. The data collection tool was a questionnaire and analysis is done through regression. The findings of the study revealed the fact that the OCB have positive relationship with employee creativity which means OCB influence the employee creativity of organic products.

OCB, Employee Creativity

"IMPACT OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR ON EMPLOYEE CREATIVITY AMONG THE EMPLOYEES OF INFORMATION TECHNOLOGY SECTOR IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.448-454, June 2018, Available :http://www.jetir.org/papers/JETIR1806861.pdf

"IMPACT OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR ON EMPLOYEE CREATIVITY AMONG THE EMPLOYEES OF INFORMATION TECHNOLOGY SECTOR IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp448-454, June 2018, Available at : http://www.jetir.org/papers/JETIR1806861.pdf