• Dr. Priyaka Khanna

An estimated $600 billion is spent on India's retail industry. Currently, only 5% of all transactions take place online. There is obviously still a lot of space for growth when you contrast that with the 15% market share that E-commerce now holds in the US. The majority of India's population has yet to go online, despite initiatives like "Digital India" and the low cost of cellphones and data plans. From 665 million in 2015 to 829 million in 2021, India's total internet user base is expected to increase. It follows that the market has unquestionable intrinsic potential. Despite this, there are still a very small number of internet shoppers—only 50 million—of whom make purchases on a regular basis. India needs to deal with this issue if it hopes to maintain its position as a major player in international e-commerce. The business sector must collaborate with the GoI on this to make sure that transfers proceed smoothly and with little disruption. To do this, a comprehensive ecommerce framework that incorporates best governance principles and satisfies the unique needs of this significant new consumer base must be developed. A robust physical and digital infrastructure that can manage the massive daily load must be put in place. The E-Commerce industry in India is growing at a remarkable rate as a result of the country's broad internet usage and cutting-edge technology. However, compared to other wealthy nations, India's current E-Commerce growth rate has lagged considerably behind. The e-commerce business is faced with numerous significant issues and difficulties. The smooth growth of the nation's online business has been constrained by factors, the biggest of which is the safety and security of online money transactions.

E-commerce, India, Special Economic Zones, Unified Payments Interface, digital economy

"E-commerce- Issues & Challenges faced by India in successful implementation of E-Commerce", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.767-771, June-2018, Available :http://www.jetir.org/papers/JETIR1806913.pdf

"E-commerce- Issues & Challenges faced by India in successful implementation of E-Commerce", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp767-771, June-2018, Available at : http://www.jetir.org/papers/JETIR1806913.pdf