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July-2018
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
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UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1807027
Registration ID:
184231
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Title
“STUDY OF CUSTOMER AWARENESS TOWARDS E-BANKING SERVICES AND MARKETING STRATEGIES ADOPTED BY URBAN CO-OPERATIVE BANKS IN THANE DISTRICT”
Authors
Abstract
Today’s, e-banking is used as a strategies tool by the global banking sector to attract and retain customers. Increase competition changing business environments, globalization and the advancement of information and communication technology are the important factors that have forced banking and financial services to change. This paper is the outcome of an empirical study conducted with the objective of investigating the level and magnitude of awareness of e-banking services among the UCB customers in Thane District.
Key Words
Awareness, Customer, E-Banking, Marketing Strategies, UCB
Cite This Article
"“STUDY OF CUSTOMER AWARENESS TOWARDS E-BANKING SERVICES AND MARKETING STRATEGIES ADOPTED BY URBAN CO-OPERATIVE BANKS IN THANE DISTRICT”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.153-157, July-2018, Available :http://www.jetir.org/papers/JETIR1807027.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"“STUDY OF CUSTOMER AWARENESS TOWARDS E-BANKING SERVICES AND MARKETING STRATEGIES ADOPTED BY URBAN CO-OPERATIVE BANKS IN THANE DISTRICT”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp153-157, July-2018, Available at : http://www.jetir.org/papers/JETIR1807027.pdf
Publication Details
Published Paper ID: JETIR1807027
Registration ID: 184231
Published In: Volume 5 | Issue 7 | Year July-2018
Page No: 153-157
Country: Kalyan Dist- Thane, maharashtra, India .
Area: Arts
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1807027
Published Paper PDF: https://www.jetir.org/papers/JETIR1807027
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