• Dr. Priyanka Zala
• Dr. Dhara Jethwa

This paper analyses the investment pattern of working women of Gujarat state. The study focuses on the awareness and preferences of working women as investors and also analyse influence of various demographic factors like age, income, marital status, mode of employment and opinion of others on investment pattern. It also highlights the proportion of total income invested, frequency of modifying portfolio and return earned by respondents. From the study it can be concluded, that respondents do not prefer to invest large amount of their savings in a single investment avenue and also prefer to invest in secured investment options like bank and post office deposits, provident fund and jewellery over any other options. Moreover, it has been found that demographic factors under consideration are having no influence on investment pattern followed by working women in Gujarat state. Thus, it can be said that working women are independent and rational investment decision makers.

"An Analytical Study on Investment Pattern of working women of Gujarat State", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.292-308, July-2018, Available :http://www.jetir.org/papers/JETIR1807049.pdf

"An Analytical Study on Investment Pattern of working women of Gujarat State", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp292-308, July-2018, Available at : http://www.jetir.org/papers/JETIR1807049.pdf