• Purti Bhatt

This era is a technological era where doctors are update themselves by using technology through computers, smartphones and I pad. The emergence and use of internet based marketing has gained popularity among the doctors and they are using it day today through online consultation or seeking medical opinion, thus digital marketing in pharmaceutical industry can. It is ignored. This study focuses on new marketing strategies used by pharmaceutical companies to avoid limitations of traditional marketing

Pharmaceutical Traditional Marketing, Digital Marketing, Social Media, Doctors prescription

"STUDY OF NEW MARKETING STRATEGIES IN PHARMACEUTICAL MARKETING TO OVERCOME LIMITATIONS OF TRADITIONAL MARKETING IN INDIA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.669-672, July-2018, Available :http://www.jetir.org/papers/JETIR1807105.pdf

"STUDY OF NEW MARKETING STRATEGIES IN PHARMACEUTICAL MARKETING TO OVERCOME LIMITATIONS OF TRADITIONAL MARKETING IN INDIA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp669-672, July-2018, Available at : http://www.jetir.org/papers/JETIR1807105.pdf