• Ms.Aastha Tripathi

This paper centralizes on, how creating an employer brand in the minds of employees can help in this direction. Nowadays, Organizations confront the biggest challenge of replacing experienced and talented workers over the coming decades as the Baby Boomer generation retires. The challenge comes at the mean time as seismic movements from employment to unemployment. As talent management is becoming an area of major concern, there is a need for providing more focus on their talent acquisition strategy, Employer branding is one among them. Nowadays, the organizations are also switching over to innovative recruitment practices to search out the correct skill sets and competencies for their organization and also meet the demands for talent with a peculiar skill set in a provided timeline. Organizations have started branding themselves as a “best place to work” to attract current and potential employees. Employer branding is done for constructing a positive organization’s image and has come up as an important and successful strategic tool. We then infer some researches that support a systems-oriented definition of talent management and employer branding that concentrated on how to develop stable, long term talent management strategies to attract, hire, develop and retain talent. This paper is a qualitative research study which is focused on the literature reviews. The purpose of this paper is to discuss some of these practices and also to investigate talent acquisition and its relationship with the employer branding with the aid of literature reviews

Talent Acquisition; Recruitment; Employees; Employer Branding; Job Satisfaction.

"Employer Branding: A tool for Talent Acquisition", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.896-904, July-2018, Available :http://www.jetir.org/papers/JETIR1807145.pdf

"Employer Branding: A tool for Talent Acquisition", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp896-904, July-2018, Available at : http://www.jetir.org/papers/JETIR1807145.pdf