• Dr.Anil Kumar Kapil
• Sweta Sharma

The study undertakes a review of basic and contemporary literature available and tries to explain the issues and challenges encountered in the Agribusiness sector under Uttarakhand Decentralized Watershed Development Programme (UDWDP) in Uttarakhand. Watershed describes an area of land that contains a common set of streams and rivers that all drain into a single larger body of water, such as a larger river, a lake or an ocean. An explanatory research has been applied for this study in order to formulate agribusiness as profitable venture; it is required to adopt the advance E-Commerce technological approach towards agriculture marketing as well as eliminating the vast number of intermediaries who come across in supply chain. An analysis is conducted on the E-Commerce framework incorporated in agribusiness scenario to analyse the current scenario of agribusiness and to explore the possibilities to make it profitable by reducing the steps and number of intermediaries and increasing the market intelligence through dissemination of Information technology.

Agribusiness, E-Commerce, Market Intelligence

"Challenges in Promoting Agribusiness and Analysis of E-Commerce Technology as a Solution in Context of Uttarakhand", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.82-86, July-2018, Available :http://www.jetir.org/papers/JETIR1807162.pdf

"Challenges in Promoting Agribusiness and Analysis of E-Commerce Technology as a Solution in Context of Uttarakhand", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp82-86, July-2018, Available at : http://www.jetir.org/papers/JETIR1807162.pdf