• Navalpreet Singh
• Dr. Kuldeep Siwach

India is young nation, 62% of population in working age group where more than 54% working population of India is below the age of 25 years with estimate 15 million youth entering the workforce each year. (Kumar, 2018).Livelihood opportunities are affected with rapidly increasing population in the country, lot of people are jobless but there is issue of supply and demand. On demand side we are not able to fulfil demand of skilled labour, Professional which meets the needs of the market. This is a resulting in a scenario of rising unemployment rate along with low employability. Now there is change in trend 'qualification based' to 'skill based’ for employment. Day by day that gap is going to increase. It also brings out the difficulty for the country manufacturers and employers in finding right person with right skills and interest. India is still behind countries like China and Singapore in imparting skills. Rapid development in media technologies showing positive and negative impacts in influencing their health, life-styles, and well-being of people. Same power of these media technologies used for the skill development purpose. Using Qualitative approach the paper aids in analyzing the Challenges and Opportunities for the skill development of rural people which is resolved by using various sources of media.

Skill development, Challenges, Rural,India, Vocational and Technical Education

"ROLE OF MEDIA IN SKILL DEVELOPMENT OF RURAL PEOPLE AND ANALYSIS OF CHALLENGES AND OPPORTUNITIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.105-108, July-2018, Available :http://www.jetir.org/papers/JETIR1807166.pdf

"ROLE OF MEDIA IN SKILL DEVELOPMENT OF RURAL PEOPLE AND ANALYSIS OF CHALLENGES AND OPPORTUNITIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp105-108, July-2018, Available at : http://www.jetir.org/papers/JETIR1807166.pdf