• Deepika Kaushal

Over the Top platforms are currently all the rage in the media and entertainment industry as every media company, content creator and distributor struggles for viewers in an increasingly crowded field. Streaming video has fundamentally changed the way media is consumed, distributed, sold and even produced. While video-on-demand, or VOD, is familiar with most users, its business models SVOD, TVOD, and AVOD are less familiar but no less important. Familiarization with VOD models is essential to understand on-demand video services, especially as Millennials and Generation has become more comfortable for going cable and satellite services and subscribing to services like Hulu, Amazon, and Netflix. Fewer and fewer consumers are willing to abide by lengthy contracts, limited breadth and quality of content, longer commercial breaks, bloated monthly bills and an inability to watch video on multiple devices whenever they desire. Therefore, this paper focus on various strategic OTT Video On Demand business models, its revenue generation and methodology. Moreover, it also provides comparative study between SVOD, TVOD and AVOD to better understand the popularity of VOD services. This paper also categorize various pricing strategies adopted by OTT players

OTT, SVOD, TVOD, AVOD, HVOD, Netflix, Youtube.

"Comparative Study Of VOD Business Models Impacting The Growth Of OTT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.744-749, July-2018, Available :http://www.jetir.org/papers/JETIR1807465.pdf

"Comparative Study Of VOD Business Models Impacting The Growth Of OTT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp744-749, July-2018, Available at : http://www.jetir.org/papers/JETIR1807465.pdf