• Dr. Sudhansu Sekhar Nayak
• Mrs. Anita Kumari Patra
• Mr. Kusa Panigrahi

The potential of Information Technology Is not fully tapped in the Indian agriculture sector. While IT opens up possibilities ranging from precision farming at farm level to support for efficient decision-making to the policy-makers, unfortunately, the current levels of induction of IT In the agricultural front is far from satisfactory. This paper makes an effort to provide an overview of the prospects from IT in Indian agriculture. Special emphasis is laid on fertiliser marketing operations, which constitutes an immediate area of concern. It is to be noted that, the farmer is in no position to use IT directly. The literacy levels, language barrier (as most of the application software are predominantly in English), cost of computers, poor communication infrastructure make it impossible for individual farmers, particularly small farmers to directly adopt IT. This calls for institutional effort to harness to create the necessary IT based services to farmers

Revolution, spectrum, Bottleneck, Horizon, Parameter, Feedback

"ROLE OF INFORMATION TECHNOLOGY IN AGRI-BUSINESS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.206-211, July-2018, Available :http://www.jetir.org/papers/JETIR1807497.pdf

"ROLE OF INFORMATION TECHNOLOGY IN AGRI-BUSINESS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp206-211, July-2018, Available at : http://www.jetir.org/papers/JETIR1807497.pdf