• V.MURUGAN

ABSTRACT In the existing age of change “Marketing is the beating heart of many operations” Marketing is carried on within and outside the business sector in developed and developing countries. Marketing spread most rapidly in consumer goods. Consumer goods, as the name implies, are the goods purchased an consumed by the consumers for their personal as well as their family “Consumer goods may be classified into three broad groups such as convenience goods, shopping goods and specially goods. Specially goods are generally high priced and judged on the basis of their quality and reputation of the manufacturer. They included radios, cameras, refrigerators, television, washing machines automobiles, etc.

Madurandum Lake, uthmachola, Chi-square, Video con, Whirl pool, Samsung, Kelvinator, Vanic, Nationalgodrej etc

"AN ANALYSIS OF CONSUMER PREFERENCE TO WASHING MACHINES AT MADURANTAKAM IN KANCHIPURAM DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.223-235, July-2018, Available :http://www.jetir.org/papers/JETIR1807500.pdf

"AN ANALYSIS OF CONSUMER PREFERENCE TO WASHING MACHINES AT MADURANTAKAM IN KANCHIPURAM DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp223-235, July-2018, Available at : http://www.jetir.org/papers/JETIR1807500.pdf