• Dr. S. MAYILVAGANAN
• V.SOWMYA

This study deals with the ecological consciousness of the consumers and to what level does this eco consciousness helps in green consumer behavior. The research is done with primary data that is collected from a number of 560 respondents and the data is analysed with statistical tools namely correlation coefficient and Friedman test. The result of the study reveals that consumers are more aware of the environmental problems prevailing and hence they are likely to develop green purchasing behavior after analyzing the environmental impact of any product they purchase.

Eco consciousness, awareness, environmental knowledge, environment and consumer’s green purchasing behaviour

"AN ANALYSIS OF THE ECO CONSCIOUSNESS OF CONSUMERS WITH SPECIAL REFERENCE TO CHENNAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.420-423, July-2018, Available :http://www.jetir.org/papers/JETIR1807525.pdf

"AN ANALYSIS OF THE ECO CONSCIOUSNESS OF CONSUMERS WITH SPECIAL REFERENCE TO CHENNAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp420-423, July-2018, Available at : http://www.jetir.org/papers/JETIR1807525.pdf