• Mr.R.Jaganath

Consumers are the focus of marketing effort. The modern marketing concept spells out the real significance of the marketing mix are highly integrated with one other. They are seen through the eyes of the customer and are coordinated, so as to produce the best benefits and optimum satisfaction for the customer. As the today companies are facing through competition. The customers have a wide choice of brands to select from, in order to survive the competition. The companies have to do a better job of meeting/satisfying customer’s needs. The auto mobile manufactures and marketers are also no exceptions from the scenario. Customers from their expectation on the basis of messages received from servers, friends and other information sources, if the server exaggerates the benefits customers will experiences disconfirmed expectation. Which lead to the dissatisfaction the larger the gap between and performance the grater will be the customer’s dissatisfaction. Some customers magnify the gap when the product is not perfect and they are highly dissatisfaction other customers minimize the gap and are less satisfied. A customer’s centered organization makes it easy for its customer to delivers suggestion and complaints; it will effectively inform the companies. These information flows, provide the companies with many good ideas and enable them to act more rapidly to resolve problem.

Consumers, Customers, Companies, Manufacturers, Marketers

"A COMPARATIVE STUDY ON BAJAJ PULSAR 150 CC AND TVS APACHE150 CC IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.666-668, July-2018, Available :http://www.jetir.org/papers/JETIR1807558.pdf

"A COMPARATIVE STUDY ON BAJAJ PULSAR 150 CC AND TVS APACHE150 CC IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp666-668, July-2018, Available at : http://www.jetir.org/papers/JETIR1807558.pdf