• Shruti Srivastava
• Dr. Amit Gupta

Often to buy products people have to travel to shops, departmental stores or malls where buyers have to face chaos and long queue for billing especially at the weekends. These are time taking and also time bounded activities. Whereas in case of online shopping people don’t have to wait in the queue or look for time constraint. They can shop with ease at any hours of the day and can place order just with few clicks and even comparing the prices at comfort of their home or office. Thus the concept of online shopping is tremendously increasing in our Indian market and it’s very essential for companies to register their presence at every nook and corner. To popularize online shopping, stores exhibit their programmes not only on internet website but also on different television channel. Thus the men and women of all ages visit the e-Commerce websites regularly and buy the necessaries of life. One of the main advantages of online shopping is the no crowd and noise free zone. Also it helps us to compare the prices of various items across several e-Commerce website and thus, we are assured with the best deal. In this paper we have tried to study the attitude of common people of India towards online shopping keeping in consideration of different issues related to perception about online shopping, literacy, familiarity with internet use, computer knowledge etc.

Online shopping, Shopping Behavior, B2B, B2C, conventional shopping.

"SHIFTING PARADIGM TO ONLINE SHOPPING FROM OFFLINE SHOPPING IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.688-690, July-2018, Available :http://www.jetir.org/papers/JETIR1807561.pdf

"SHIFTING PARADIGM TO ONLINE SHOPPING FROM OFFLINE SHOPPING IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp688-690, July-2018, Available at : http://www.jetir.org/papers/JETIR1807561.pdf