UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 7
July-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1807829


Registration ID:
185758

Page Number

720-728

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Title

CONSUMERS’ PURCHASING BEHAVIOUR ON READYMADE CLOTHING IN RETAIL OUTLETS

Abstract

Apparel goods are considered as one of the fast moving consumer goods. Hence the apparel goods should be moved or sold faster; otherwise the retailers should face problems in selling. Under these circumstances it is necessary to know the customers’ behaviour in purchasing apparel goods. The purpose of this study is to know the demographic and socio-economic status of the consumers’ who buy readymade clothes in Malda Town. The study also tries to explore the factors in deciding the purchase of readymade clothes with reference to the consumers in Malda Town. The study is based on primary data. The sample size of the study chosen was 270. Samples were selected from different readymade clothing shops within Malda Town. For analysis of the data IBM SPSS software version 20 has been used. Factor analysis using principal components with varimax rotation was used. Also the Kaiser-Meyer- Olkin (KMO) and Bartlett’s test of sphericity was conducted. The KMO was as high as 0.708 which is significant. The bartlett’s test of sphericity was also significant. On the basis of the factor analysis it is found that the customers of Malda Town gave high priority for information gathering, pleasant buying, buying confusion, quality aspects and brand.

Key Words

Consumers, clothing, behaviour, retailers, factors, brands.

Cite This Article

"CONSUMERS’ PURCHASING BEHAVIOUR ON READYMADE CLOTHING IN RETAIL OUTLETS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.720-728, July-2018, Available :http://www.jetir.org/papers/JETIR1807829.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"CONSUMERS’ PURCHASING BEHAVIOUR ON READYMADE CLOTHING IN RETAIL OUTLETS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp720-728, July-2018, Available at : http://www.jetir.org/papers/JETIR1807829.pdf

Publication Details

Published Paper ID: JETIR1807829
Registration ID: 185758
Published In: Volume 5 | Issue 7 | Year July-2018
DOI (Digital Object Identifier):
Page No: 720-728
Country: Malda, West Bengal, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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