• Somnath Roy Choudhury

Coal is one of the basic resources of energy and it contributing beyond fifty percent of total prime energy production, and is anticipated that it will prolong to be crucial to India’s future energy requirements. Coal is also to be had in abundance throughout the world. For any successful business Marketing strategies are the revolutionary tools to meet demand and supply of coal which leads to customer satisfaction .Researcher try to focus in his article impact of marketing strategies in coal sector meets which demand and supply and makes customer satisfaction for long term retention. Research is based on Micro study of Coal India limited and tries to shows short mathematical relation between demand and supply of organization.

Marketing strategies, Marketing, Coal, Demand and supply Customer satisfaction

"Marketing strategies are the revolutionary tools to meet demand and supply of coal for customer satisfaction –A case study on Micro analysis of Indian coal industry in India.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.769-774, August-2018, Available :http://www.jetir.org/papers/JETIR1807835.pdf

"Marketing strategies are the revolutionary tools to meet demand and supply of coal for customer satisfaction –A case study on Micro analysis of Indian coal industry in India.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp769-774, August-2018, Available at : http://www.jetir.org/papers/JETIR1807835.pdf