• Nevedida M
• Dr.A. Jesu Kulandairaj

ABSTRACT: Back Ground: In marketing consumer perception is important one to consider. Because without knowing consumers mindset, marketers can’t do promotional activities. So studying consumer perception is pre marketing activities. This study describes the mindset of consumers towards organic food products. Aims: Objectives of the study focuses on consumer perception towards organic food products. Find Real time experience of organic food consumers on goodness of organic food products. And to observe the source of information consumers received about organic food products. Finding: Consumers around south Chennai have positive opinion about organic products. Majority of respondents are purchasing organic food for their health awareness. Most of the consumers felt price they paying for organic product is higher than they expecting. Consumers are getting information about organic product from different sources, and it’s depending upon the educational status of the consumers. Majority of consumers trusting organic product on the basis of word of mouth. People are trusting words which is coming from their surroundings.

Consumer perception, Organic Food product

"Consumer perception towards organic food product-A study with reference to Chennai city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.888-892, August-2018, Available :http://www.jetir.org/papers/JETIR1807858.pdf

"Consumer perception towards organic food product-A study with reference to Chennai city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp888-892, August-2018, Available at : http://www.jetir.org/papers/JETIR1807858.pdf