UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 7
July-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1807890


Registration ID:
185804

Page Number

1074-1082

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Title

A STUDY ON INFLUENCING FACTORS TOWARDS THE PURCHASE OF ELECTRONINC GOODS IN COIMBATORE CITY

Abstract

This research deals with the factors that influence the consumer towards purchase of house hold electronic goods. An average Indian households today use atleast10 - 15 electrical and electronic goods of various brands. In this study, the researcher focus on the consumer desire towards many white goods such as television, air-conditioner, chimney, microwave oven,dishwasher etc. Consumer give more attention towards the purchase of electronic goods by means of price , brand name, convenience etc. Even though the consumer desire sounds more, various factors influence them during the purchase of the house hold electronic goods. The influencing variables are considered for the study and those variables are analysed through factor analysis. Results revealed that promotional offers, budgets, brand name, product sales & service etc are the most influencing variables.

Key Words

Electronic goods, consumer, brand, purchase, Promotional offers.

Cite This Article

"A STUDY ON INFLUENCING FACTORS TOWARDS THE PURCHASE OF ELECTRONINC GOODS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.1074-1082, July-2018, Available :http://www.jetir.org/papers/JETIR1807890.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON INFLUENCING FACTORS TOWARDS THE PURCHASE OF ELECTRONINC GOODS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp1074-1082, July-2018, Available at : http://www.jetir.org/papers/JETIR1807890.pdf

Publication Details

Published Paper ID: JETIR1807890
Registration ID: 185804
Published In: Volume 5 | Issue 7 | Year July-2018
DOI (Digital Object Identifier):
Page No: 1074-1082
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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