• Mr.S.Thangavel
• Dr. P.Arumugaswamy

This research deals with the factors that influence the consumer towards purchase of house hold electronic goods. An average Indian households today use atleast10 - 15 electrical and electronic goods of various brands. In this study, the researcher focus on the consumer desire towards many white goods such as television, air-conditioner, chimney, microwave oven,dishwasher etc. Consumer give more attention towards the purchase of electronic goods by means of price , brand name, convenience etc. Even though the consumer desire sounds more, various factors influence them during the purchase of the house hold electronic goods. The influencing variables are considered for the study and those variables are analysed through factor analysis. Results revealed that promotional offers, budgets, brand name, product sales & service etc are the most influencing variables.

Electronic goods, consumer, brand, purchase, Promotional offers.

"A STUDY ON INFLUENCING FACTORS TOWARDS THE PURCHASE OF ELECTRONINC GOODS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.1074-1082, July-2018, Available :http://www.jetir.org/papers/JETIR1807890.pdf

"A STUDY ON INFLUENCING FACTORS TOWARDS THE PURCHASE OF ELECTRONINC GOODS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp1074-1082, July-2018, Available at : http://www.jetir.org/papers/JETIR1807890.pdf