• G.Sasikala
• E.Santhosh Kumar

The developing of versatile informal communities opens open doors for viral advertising. There are some difficulties to overcome before completely utilizing portable informal communities as a platform for viral advertising. In this paper, we address the issue of distinguishing a little number of people through whom the data can be diffused to the system at the earliest opportunity, alluded to as the dispersion minimization issue. Dispersion minimization in the probabilistic dissemination model is detailed as an unbalanced k – focus issue which is NP-hard, and the suitable known guess calculation for the topsy-turvy k – focus issue has estimate proportion of log ^*n and time multifaceted nature O(n^5). Specifically, the execution and the time multifaceted nature of the guess calculation are not satisfiable in expansive scale portable informal associations. To manage this issue, we propose a group based calculation and an appropriated set-spread calculation. The execution of the proposed calculations is reviewed by broad tests on both manufactured systems and a genuine follow. The results exhibit that the group based calculation has the better execution in both engineered systems and the genuine follow contrasted with existing calculations, and the dispersed set-spread calculation beats the approximation calculation in the genuine follow as far as dissemination time.

Information diffusion; intelligent agents; model; prediction; heterogeneous social networks, evolutionary game theory

"Diffuse Efficiency Algorithm for Information Diffusion in Social Networks using Dynamic Carrying Capacity", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.75-82, August-2018, Available :http://www.jetir.org/papers/JETIR1808014.pdf

"Diffuse Efficiency Algorithm for Information Diffusion in Social Networks using Dynamic Carrying Capacity", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp75-82, August-2018, Available at : http://www.jetir.org/papers/JETIR1808014.pdf